Conceptual fast food restaurant
HAPPY.FAST
LOGO, BRANDING, Packaging, UX&UI, INTERIOR
This project was done during the course of a commercial space design course, collaboration work with design student Yuval Ben-Shushan.
At the beginning of the project we were asked to choose a "parent" company that would form the foundation for the values of the new space, we chose the fashion company MadHappy, a company whose social values are very prominent and it leads a subsidiary called "Localoptimist" which aims to be a home for sociality and awareness of mental disorders.
At the beginning of the project we were asked to choose a "parent" company that would form the foundation for the values of the new space, we chose the fashion company MadHappy, a company whose social values are very prominent and it leads a subsidiary called "Localoptimist" which aims to be a home for sociality and awareness of mental disorders.
From an analysis of "Madhappy's" values we chose to set up a restaurant space that sells pretzels with crazy toppings, "Madpretzels", to make the place more commercial and connected to brand values but also the target audience, we chose to call the place "HAPPY.FAST" and the whole branding and design space is based on trying to make a person feel good with Himself even if he eats fattening or unhealthy food and elevate the mind of the diners through all the design of the space.
The project includes full architectural design, commercial branding, packaging and design of an ordering app.
Customer app design
Architectural design & 3D simulations
