BEER BRANDING PROJECT
AïCHA
LOGO, BRANDING, Packaging
This project was done as part of a branding and brand values course, the brief included a random choice of color and font, according to the lottery every student has to invent a new brand with a leading message and value.
After getting the Frank Rihel font and the color pink, I was looking for a way to use these design elements to reinforce a social message by the branding.
Finally, I created "Aisha", a brand of alcoholic beers company which goes against the "habit" that beers are marketed in a masculine and rude way.
The brand is calling "Aisha", Inspired by the famous Algerian song of the singer Khaled, which tells the story of a woman who doesn't want a rich man to fund and pampering her with gold and silver but wants equal rights in the Muslim world that is rigid towards women's rights.
After getting the Frank Rihel font and the color pink, I was looking for a way to use these design elements to reinforce a social message by the branding.
Finally, I created "Aisha", a brand of alcoholic beers company which goes against the "habit" that beers are marketed in a masculine and rude way.
The brand is calling "Aisha", Inspired by the famous Algerian song of the singer Khaled, which tells the story of a woman who doesn't want a rich man to fund and pampering her with gold and silver but wants equal rights in the Muslim world that is rigid towards women's rights.
LOGO
Packaging and merchandise
